If your customers face any issues with your product or service and if you are just a few clicks away resolving their issues, then this will help your reputation as a brand. Nowadays, customers are writing their issues on social media platforms as well. So, your support staff needs to be active on these platforms to answer their queries as and when they occur.
Most of the estore owners have this problem. If the customers don’t find the checkout process to be easy then there are chances they will abandon the cart.